Management Team
Transcensus has assembled a leading management team comprised of learning, software development, administration sales, marketing, financial and legal professionals. They share a common vision of the future and potential of performance support technology and are passionate about bringing positive change to the way the world develops, learns and uses software.Russ Gubler, CPA - CEO
Mr. Gubler brings a wealth of
financial, operational and managerial experience to
Transcensus. Prior to joining Transcensus as CEO, he
was the founder and CEO of Genuine Games, Inc. Founded
in 2002, Genuine Games developed interactive software
products for a variety of game hardware platforms and
operating systems. The Company was responsible for
development of the hit title “50 Cent:Bulletproof”
that was released for the Playstation 2 and Xbox game
console systems and was one of the bestselling titles of the
2005 holiday season, generating more than $80M in revenue
for the publisher, Vivendi Universal Games. The
company’s proprietary game engine technology and toolsets
lead the industry in throughput performance and ease of
asset creation and integration.
Before founding Genuine Games, Mr.
Gubler was Sr. VP and Chief Operating Officer of
Activision’s Worldwide Studios. Activision (www.Activision.com)
is a leading publisher of interactive software products for
the PC and game console systems. Products developed
and published by the worldwide studio during his tenure
included, Tony Hawk 3 & 4, Spiderman,
Minority Report, Return to Castle
Wolfenstein, and True Crime : Streets of LA
among others.
Prior to joining Activision, Mr.
Gubler held several positions with Electronic Arts, the
largest worldwide publisher of interactive games. He
was Chief Operating Officer of EA Tiburon in Orlando, FL.
Before serving at Tiburon, he was Chief Financial Officer
for EA Redwood Shores, an EA development studio based in
Redwood City, CA.
Before venturing into interactive
game development, he held positions with Morgan Creek
Productions and its related record label, Morgan Creek Music
Group. During his tenure, the movie production company
released titles such as Major League II, Freejack,
Young Guns II, Ace Ventura: Pet Detective, True
Romance, The Last of the Mohicans, Ace Ventura; When Nature
Calls,; Pacific Heights and Robin Hood:
Prince of Thieves among others. Morgan Creek
Music Group was also responsible for the Bryan Adams single
and 1991 Billboard record of the year, Everything I
Do, I Do For You, from the movie Robin Hood:
Prince of Thieves.
Mr. Gubler also served as
VP/Controller of the Samuel Goldwyn Company, a Los Angeles
based theatrical and TV production company. During his
tenure, Goldwyn released the theatrical films Mystic
Pizza, Sid & Nancy, A Prayer for
the Dying, Hollywood Shuffle,
Wild at Heart, Stella and Lonely Hearts, among
others, produced and distributed the TV series
American Gladiators and sold syndicated TV rights to
the classic Goldwyn library including titles such as Rodgers
& Hammerstein’s South Pacific and
Oklahoma.
Mr. Gubler holds a
Bachelor’s degree in Accounting from Brigham Young University.
He worked at Price Waterhouse for 4 years and is a Certified
Public Accountant.
David Adkins - VP of Operations
David Adkins and two partners founded Transcensus with a passion to improve software usability and learning methodologies. With his extensive industry experience, he has helped to chart a strategic course to position Transcensus as the premiere source of technologies that interact directly with the graphical user interface of of a wide variety of software applications in a performance support context.
Mr. Adkins has over 16 years of experience developing performance centered technology products for the architecture, engineering and construction industry. He is an expert in course design and implementation, and is highly skilled in the development of instructional and support resources.
Over the course of his career, Mr. Adkins has instructed and supported thousands of software users and administrators at hundreds of architectural and engineering firms and government agencies. He was instrumental in developing and implementing successful training, courseware development and consulting programs for several software development and service companies in the engineering software industry.
Prior to founding Transcensus, Mr. Adkins was Vice President of Professional Services at Professional Software Solutions, Inc. where he managed teams of consultants who developed custom graphic standards, software applications, training curriculums and courseware for large architectural firms, engineering firms and government agencies.
Mr. Adkins holds a Bachelors Degree in Industrial Design from
Dan Peay - Vice President of Sales and Marketing
Learning industry leaders introduced Dan Peay to Transcensus and upon witnessing the unique and innovative solution of the SHO technology, Mr. Peay was immediately convinced that the Transcensus SHO platform solution promises tremendous business value by bridging the gap in helping individuals learn how to use software while performing their job tasks with unprecedented efficiency.
With over 20 years of experience in sales and marketing, Mr. Peay has helped hundreds of organizations gain strategic business advantage with software solutions. He is responsible to provide leadership and coordination of sales and marketing functions while meeting and exceeding the needs of each Transcensus client.
Prior to joining Transcensus, Mr. Peay was North America Regional Sales Manager for Microsoft Learning. Developing a custom and partner-driven market and sales channel resulted in wide adoption of certification, e-learning and instructor-led-training solutions. Mr. Peay helped establish Microsoft Sales Academy facilitating and training over 7,500 new-hires in adopting a universal sales methodology. Mr. Peay joined Microsoft in 1989 as a Systems Engineer and advanced to sales management to open two new branch offices in Texas and Utah before moving to Washington to pursue his passion in training and development and applied learning solutions.
Mr. Peay began his technology career in software development with EDS and later as Systems Engineer and Partner of a Novell systems integration solution provider in Dallas, TX.
Mr. Peay holds a Bachelor's degree in Business Administration, Business Education from Utah State University.
Don Gubler, CPA - Vice President of Finance
Donald Gubler is a Certified Public Accountant who started his career in public accounting with KPMG Peat Marwick, Los Angeles. He worked in the audit department and was responsible for conducting financial and operational audits on a variety of large and medium sized private and public companies. Client base and industry experience included manufacturing, aerospace/defense, hi-tech manufacturing, property management, and commercial finance.
In 1990, Mr. Gubler entered the private sector as the Manager of Financial Reporting for Windshields America, Inc. in Van Nuys, California, a nationwide auto-glass retailer wholly owned by an internationally based parent. Later, he worked as Controller for Hamilton Stores, Inc. and Ventures West, Inc, the two companies that own and operate all retail concessions and several other commercial business ventures in Yellowstone National Park.
Prior to joining Transcensus, Mr. Gubler worked for NACT Telecommunications, Inc. in Provo, Utah. He joined the company as Controller, and in late 1999, assumed all accounting and financial reporting responsibilities for NACT as Vice President of Finance & CFO. While at NACT, his contributions were central to two successful acquisitions. He directed the financial affairs of NACT while the company waded through unprecedented industry turmoil introduced by events related to the telecom and technology/dot com crashes. His efforts as CFO were critical to the company's successful emergence from this struggle.
Mr. Gubler earned his Bachelors Degree in accounting from
Jeff Alton - Vice President of Technology
As one of the founders of Transcensus, Jeffrey Alton has been the driving force behind the development of the innovative SHO technology. He is a gifted developer with a wide range of industry experience, and possesses rare creative qualities and vision that make him adept at programmatic analysis, problem solving and innovative solution finding. He is proficient in over a dozen programming languages, and has over nine years of experience developing software solutions, web solutions and database-driven applications.
Prior to founding Transcensus, he was Development Manager at Professional Software Solutions, Inc. (d.b.a. ProSoft), where he supervised the activities of the programming team, managed scheduling of programming resources and directed product planning documentation and code development. During his tenure at ProSoft, his creative approach to programming was instrumental in the development of several applications, including the company's enterprise-level computer-aided design standards management system used by numerous engineering design firms and government agencies.
Prior to employment at ProSoft, Mr. Alton was Managing Director at Infomission, a web development firm and application service provider. He also served as Vice President of Development at BridgetoJapan, an e-commerce fulfillment company.
Mark Adkins - Vice President of Product Development
Mark Adkins is one of the founders of Transcensus and played a key role in pioneering the SHO technology and developing the company's product strategy.
Mr. Adkins has 13 years of experience developing learning products and technologies. He has authored or coauthored dozens of courseware titles for the AEC industry that are used by hundreds of architectural and engineering firms, state departments of transportation and various other government agencies. Mr. Adkins is an expert course developer and training implementation specialist. He is also a highly skilled developer of interactive learning solutions and has managed teams of content authors, animators and programmers to develop industry-leading learning products for the engineering software market. He is also an experienced instructor, having trained thousands of software users and administrators at hundreds of architectural and engineering firms and government agencies.
Prior to founding Transcensus, he was a Director and Vice President of Product Development at Professional Software Solutions, Inc. (d.b.a. ProSoft). His unique vision was instrumental in the development of ProSoft's market-leading products and services. In his role as Vice President, he defined the company's product development philosophy and priorities and directed the development teams. He managed and participated in the design and creation of the company's learning product suite and innovative computer-aided design standards management software solutions.
Mr. Adkins holds a Bachelors Degree in International Relations from Brigham Young University.
Daniel Higbee started early as a young entrepreneur with demonstrated leadership in creating successful companies and helping others succeed. Mr. Higbee is building customer engagement strategy, channel development, and line-of-business market strategy in addition to leading implementation projects. His depth of experience in the Time and Attendance industry provides an ideal background to introduce Performance Support solutions that Transcensus offers.
Prior to joining Transcensus, Mr. Higbee has held several leadership positions in sales, implementation management and as CEO. Mr. Higbee most recently served as Vice President of Sales & Marketing at NOVAtime Technology, Inc. His past experiences include: Director at Qqest Software Systems, National Sales Manager at CyberShift, Inc. and Technical Sales Advisor at eLabor.Mike Eldredge, J.D. - Vice President of Educational Services and Corporate Counsel
During his commission as a Naval Officer, Michael Eldredge was an Assistant Professor to the NROTC Department at UCLA, where he was also responsible for NROTC curriculum development for over 54 colleges and universities in the United States. He also served as an instructor at the United States Naval Academy at Annapolis, MD.
For the past 22 years, he has been a solo practitioner specializing in corporate and business law, with particular emphasis on state and federal securities law. He has had experience in exempt offerings, public offerings, in-house counsel to public reporting companies, formal and informal state and federal securities investigation defense, securities litigation and corporate governance. Mr. Eldredge is also experienced in international business matters and has represented numerous clients who conduct financial transactions, and who manufacture and market products outside of the United States in Europe and Asia.
He is an instructor at the University of Phoenix where he teaches undergraduate history and political science courses, and graduate international business courses in the MBA program.
Mr. Eldredge received his Bachelors Degree in Political Science and History at Weber State College in 1971 and Masters Degree in Political Science with a Certificate in International Relations from